Dan Birman

Hardware and software, designed together

Head of Design · 3 min

The Backbone app on a phone in the controller: a recorded match with a trim timeline below it and controller button hints along the bottom, Play, Scrub, Select Clip Start and Create Clip

I led design at Backbone across the controller, the app, and the brand, and sat on the executive team. Backbone turns a phone into a game console, and the controller only works as well as the app behind it, so the Backbone button and the screen it opens were designed as one thing. My team designed the controller and its packaging, the app, and a brand identity we built with an agency, and the Backbone One launched in October 2020.

Role
Head of Design, executive team
Team
Joined as one of the first employees, when there were fewer than five of us. By the time I left: 20+ in the US, plus mechanical engineering in Japan
Timeline
2019 to 2022
Scope
Industrial design, packaging, app, brand

Clips you can share

One project: making it easy to share a great moment from a phone game. Casual players had no good way to make a clip on their phone without expensive capture hardware and editing software, and the hardest part was finding the moment worth sharing. We set three principles: automatic where possible, equally easy for console players and newcomers, and fast before custom. The first versions were touch-first. Each round moved more of the work onto the controller, with button hints along the bottom of the screen, a pattern people recognized and understood.

Naming a clip before saving it, with an on-screen keyboard and a Done button mapped to A
Naming a clip, with every action on a controller button
The Captures library: clips, recordings and screenshots in a grid, with Open, Share and Delete on the controller buttons
Captures: every clip, recording and screenshot in one place
Hands holding a phone in a Backbone controller, with the app’s screen recording controls open
The app on a phone in a Backbone One

Try it

A small version of the Backbone game library. Use the arrow keys, or plug in a controller.

Arrow keys or a controller
←→ BrowseQE or bumpers: platformEnter or A: play

Made-up games. A reconstruction, not Backbone’s code.

The short version. Ruli is the case study I go deep on; for this one, ask me.

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